Programs

The Unlikely Mission will implement a program strategy through a campaign-style marketing approach. The campaign will be called The Most Unlikely and will take place in various cities across the U.S.

Each city will feature three distinctive programs designed to engage its most influential people groups. We have identified these groups as Educators, Community Influencers, and Ministry Leaders. Each program is specifically tailored to the language, culture, and communication style of these groups.

Prior to each program event, The Unlikely Mission will host an exclusive, invite-only Sneak Preview for each of the three target groups. Each Sneak Preview will include:

• A customized media presentation

• Marketing tools such as tickets and posters

• Lunch or dessert from a local culinary sponsor